poppi | Alpine Blasters
Role: Associate Art Director
Led and managed the conceptualization, development and execution of first-of-it's kind activation in the CPG/Beverage space through a web-based game dedicated to our community to celebrate the launch of our newest flavor, Alpine Blast. Inspired by nostalgic 90s games and poppi's iconic fruits found in the new flavor (++ a little fruitger aero vibes too), we created a website where our biggest fans and community competed for 4 days to try to be in the top 1000 of our leaderboard. Visually, we were inspired by gaming aesthetics, nature and mountains to create an environmental world for you to blast your way to the top!
Art Direction
UI Design
Graphic Design
360 Campaign
Creative Strategy
Motion/Animation
Team:
Strategy + Design Direction: Joy Chen
3D Design: Sejun Park
Web Development: Matt Lee
Copy: Austin Jones
Creative Direction: Katy Jones + Lauren Kennedy
Created and designed the game logo through a grid system that was influenced by the nostalgic gaming route we took with the development of the game
Website
Designed the UI wireframes style, animated the instructions from our 3D assets and helped facilitate the game logic and mechanics for Alpine Blasters.
Social Launch
We launched on our social platforms with a variety of assets to support
the 4 day gaming giveaway camapign.
Instagram In-Feed
Direction: Katy Jones, Lauren Kennedy, and Joy Chen
3D Design + Animation: Sejun Park
Graphics: Joy Chen
Arcade Machine + Instructions
IG Carousel (Created by Sejun Park)
Mailer Unboxing Content
IG Reel (Created by Sejun Park)
Instagram Stories
Direction: Katy Jones, Lauren Kennedy, and Joy Chen
3D Design: Sejun Park
Graphics: Joy Chen
