Creative Designer at Estée Lauder, working under their men's skincare brand: Lab Series
Designed during their rebrand and relaunch in 2021. Focusing on designing informational graphics for each of their products incorporating ideas of beauty, science and minimalism. Collaborated with the Marketing Department to design a press release focused on the rebranding launch regarding updated packaging, models, and sustainability statement. Understood the updated design language and branding to create website mockups and assets using their product and editorial imagery for their dot com site.
Lab Series Re-Brand
Lab Series undertook the challenge of rebranding their already iconic look, by shifting focus towards a sans-serif logo and typography across packaging and their website. With this decision, they also committed to more sustainable package, with the acknowledgement about the brand's place in protecting the environment. Along with the re-brand, came a new campaign. One that was focused on inventing yourself and your evolution, featuring Olympic fencer, Race Imboden, model, Alex Schlab, professional ballet dancer, Barton Cowperthwaite, and veteran models, Armando Cabral and Francisco Lachowski.
Minimalistic blues and greyscale tones
Focused on individual products combining ideas of beauty, minimalism and science
Using Sketch and InVision to standardize typography and product assets
Collaborated with the Marketing Department to launch the re-brand