top of page

Estée Lauder

Creative Designer at Estée Lauder, working under their men's skincare brand: Lab Series

Designed during their rebrand and relaunch in 2021. Focusing on designing informational graphics for each of their products incorporating ideas of beauty, science and minimalism. Collaborated with the Marketing Department to design a press release focused on the rebranding launch regarding updated packaging, models, and sustainability statement. Understood the updated design language and branding to create website mockups and assets using their product and editorial imagery for their dot com site.

Graphic Design

UX Design



Final Lab Series logo.jpg

Lab Series Re-Brand

Lab Series undertook the challenge of rebranding their already iconic look, by shifting focus towards a sans-serif logo and typography across packaging and their website. With this decision, they also committed to more sustainable package, with the acknowledgement about the brand's place in protecting the environment. Along with the re-brand, came a new campaign. One that was focused on inventing yourself and your evolution, featuring Olympic fencer, Race Imboden, model, Alex Schlab, professional ballet dancer, Barton Cowperthwaite, and veteran models, Armando Cabral and Francisco Lachowski. 

Color Palette

color palette.png

Minimalistic blues and greyscale tones 


Focused on individual products combining ideas of beauty, minimalism and science

Infographics 1.jpg
Infographics 2.jpg
Infographics 3.jpg

Website Design

Using Sketch and InVision to standardize typography and product assets

Mockup 1.png
Screen Shot 2022-01-20 at 12_40_45 PM.png
Screen Shot 2022-01-20 at 12_43_23 PM.png

Press Release

Collaborated with the Marketing Department to launch the re-brand

PressRelease Draft v8.jpg
PressRelease Draft v8 2.jpg
bottom of page