Parade's first ever swimwear line that embodied the essence of their bestsellers while also taking their community into a world inspired by 90s aesthetics. The logo typeface was a focus on the colors that were launching in this collection, while also including the recognizable branding of the Parade oval. The photo treatment was a play on paper and scan textures to add to a world where digital cameras weren't the prominent medium. The overall brand direction of the swim campaign was a focus on nostalgia and fun, as explored through the various type treatments in the campaign.