Freelance Brand Designer at Parade working across all digital brand touchpoints for email marketing, social media, and e-commerce experiences.
Led the art direction for Parade's first swimwear line through logo creation, photo treatment, and typography. Led creative direction and 3D modeled typefaces for Parade's Fantasy launch, while creating branded and owned assets for Parade's team.
Parade's first ever swimwear line that embodied the essence of their bestsellers while also taking their community into a world inspired by 90s aesthetics. The logo typeface was a focus on the colors that were launching in this collection, while also including the recognizable branding of the Parade oval. The photo treatment was a play on paper and scan textures to add to a world where digital cameras weren't the prominent medium. The overall brand direction of the swim campaign was a focus on nostalgia and fun, as explored through the various type treatments in the campaign.
Email teasers, headers, and design
Stories, Color Name Highlights, EcoSplash Sustainability Logo Post
Parade's Fantasy campaign was focused on unique prints that highlighted Parade's sustainability efforts during April, a month that also honors our Earth. The campaign wanted to bring to life a surreal, trippy world that relied on our community's imagination and dreams for the future. The Fantasy logo is a fantastical, bubbly font that serves as the invitation into this world.